"Beauty" drinks: make mine a double

In today's NYT: drinkable beauty products, now available at cosmetic counters.

Scott Borba, 32, who has worked in product development and branding at Hard Candy Cosmetics and Neutrogena (a Johnson & Johnson product), says the idea of drinkable beauty products came to him several years ago. He met with more than a dozen "scientists and dermatologists," most of whom laughed at him. But he was able to line up a team (including a dermatologist, a nutritionist and a "water scientist") to help him devise and test a formula - or rather, several formulas. Comparing labels on Borba drinks indicates that what they came up with included large doses of vitamins E, B12 and B6. The age-defying variety promises to "harness the positive effects of vitamins, minerals and other nutrients" in order to "help slow the visible signs of aging in just seven days."

...While some nutritionists and other experts have expressed skepticism of Borba's claims, it's hard to gauge whether such things really matter to most consumers.

How long before we'll be enticed to cook and shower with Borba's drinks? The article doesn't say.